Utilizing Mixed Reality to Deliver More Immersive Customer Experiences
By Keith Kirkpatrick June 21, 2023
The News: Consumers are eager for more advanced augmented reality (AR) and mixed reality (MR) experiences to be integrated within gaming, shopping, exercise, and other areas, particularly if technology from Apple is involved, according to a...
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Despite a Rise in AI in CX, People Still Prefer to Interact with Humans
- By Keith Kirkpatrick June 16, 2023
The News: Despite research illustrating that consumers have confidence in AI as a tool for transforming their customer experiences, research conducted by Savanta and unveiled at PegaWorld iNspire found that most people still prefer to interact...
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New CX Research from Northridge, CX Live, Jitterbit, Telus International, and Airship
By Alex Gaw June 15, 2023
Northridge Group: Consumers Less Happy with Service than Businesses Think Featuring insights aimed at helping businesses to benchmark and improve their customer service, the report also notes that chatting with an agent...
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Customer Care Questions Drive Significant Engagement with Social Media Platforms
- By Keith Kirkpatrick June 5, 2023
The News: Communicating with brands on social media platforms has become a preferred strategy for many consumers, according to the results of a recent Khoros survey that included more than 1,300 respondents who indicated they had tweeted...
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Booking a Trip? The Digital Experience Matters
By Sherril Hanson May 30, 2023
The News: Digital experience analytics provider Glassbox released research demonstrating how small friction points will cause customers to walk away from a brand’s digital experience and move on to a different one. According to the research,...
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New CX Research from Deloitte Digital, UserTesting, Vonage, Alchemer, and Balto
- By Alex Gaw May 24, 2023
Deloitte Digital: Contact Center Operations Are Changing, and Leaders Are Being Responsive New realities are driving the transformation of contact center operations, and service organizations are building new pathways toward better service...
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Using Contextual Data to Fight Fraud While Improving Customer Experiences
- By Keith Kirkpatrick May 23, 2023
The News: Digital fraud continues to rise across a variety of industry groups, according to the TransUnion 2023 State of Omnichannel Fraud Report, with the study indicating that 4.6% of all customers’ digital transactions globally were...
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Call Center Satisfaction Weighs Down Overall Wireless Service Ratings
- By Keith Kirkpatrick May 23, 2023
The News: Call center satisfaction garnered the lowest customer ratings across each category of wireless carriers, hovering around the 70-71 mark across mobile network operators (MNOs), full-service mobile virtual network operators...
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SMB Customers Expect Fast Resolution and Digital Engagement Across Multiple Channels
- By Keith Kirkpatrick May 12, 2023
The News: Quick resolutions to issues and access to multiple customer communication channels are two of the top expectations for consumers when interacting with small and medium-sized businesses (SMBs) via digital channels, according to a new...
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Data Reinforces ‘Don’t Ask for Feedback You Are Not Prepared to Act On’
- By Sherril Hanson May 8, 2023
In the experience world, both for customer and employee, there is real risk in not responding to feedback. Both groups must feel like their voices are heard and that concerns will be addressed. If repeatedly asked for feedback without any...
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New Research from Merkle, Conduent, ManageEngine, Airship, and NTT Data
- By Alex Gaw May 4, 2023
Merkle: New B2B Superpowers Index Report Unveils Findings Safety, trust, and CX are crucial for achieving success in a competitive business-to-business (B2B) marketplace, reveals the 2023 B2B Superpowers Index, a research report from Merkle that...
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Survey Finds Consumers Are Wary of Generative AI
- By Keith Kirkpatrick April 24, 2023
A recent survey conducted by CX platform DISQO found that although companies are continuing to invest in and develop AI tools and content, consumers are largely unfamiliar with generative AI technology, and will require education on how it is being...
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