TruRating: In the Moment Customer Feedback, With Deep, Actionable Data
By Sherril Hanson April 7, 2022
With the distance that was created between consumers and brands during the pandemic, companies have sought to have more frequent, bite sized feedback with their customers, and there has been some movement toward technologies that provide quicker,...
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Providing a Seamless CX When Using External Partners
By Keith Kirkpatrick April 5, 2022
Few enterprise organizations are truly islands unto themselves. Most firms rely on partners or other subcontractors to deliver a part of the actual experience with customers. For example, automobile manufacturers rely on dealers to provide a...
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Lucid Motors: Using Immersive Tech to Create Excellent CX
- By Keith Kirkpatrick February 28, 2022
One of the key challenges with the purchase of any product is visualizing how it will look, act, and feel once it has been purchased. Retail stores were among the first to launch software that allowed users to virtually “try out” everything,...
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ISC-CX Partners with Properties Manager Neinver
By Alex Gaw February 24, 2022
ISC-CX, the Basel, Switzerland-based provider of in-store and omnichannel CX analysis programs for retailers worldwide, says it has been selected as the digital company of choice to provide data-driven CX solutions to Neinver S.A.U., the Spanish...
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Companies Seek Out CX Expertise for All Things Customer
- By Alex Gaw February 21, 2022
As the stories in this roundup piece suggest, the search for good CX is perpetual because the quest for excellence never ends. But while providing good CX takes many forms, the centerpiece of those efforts remains invariably unchanged. The...
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Consumers Favor Sustainable Brands, but Retailers Believe Otherwise
- By Alex Gaw January 20, 2022
Consumers are willing to spend more on sustainable brands than retailers give them credit for, reveals a new report that largely upends traditional expectations held by the retail industry on the sustainability preferences of shoppers. The...
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In Product Reviews, Review Volume and Recency Both Count for Shoppers
- By Alex Gaw January 18, 2022
Product reviews are tremendously important to consumers prior to purchase, new research on the subject shows, and both review volume and review recency do matter to shoppers. Moreover, the study found that consumers were more likely to convert...
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Using Kiosks to Improve CX
- By Keith Kirkpatrick January 11, 2022
The so-called “Great Resignation” is continuing, with data from the U.S. Bureau of Labor Statistics indicating that the number of workers quitting jobs in November 2021 grew to 4.5 million, up from 4.2 million the previous month, and above the...
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Improving Direct-to-Consumer CX
- By Keith Kirkpatrick January 6, 2022
Selling products or services on a direct-to-consumer (DTC) basis is tailor-made for the digital age. Inherently driven by e-commerce, DTC companies are at a huge advantage over traditional brick-and-mortar retailers, many of which have had to...
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Khoros Paper Examines Digital Commerce Landscape in 2022 and Notes Marketing Pitfalls
- By Alex Gaw December 14, 2021
A new white paper exploring the digital commerce landscape reveals that the majority of consumers favor an increasingly hybrid purchasing journey incorporating both human and digital channels, while also wishing to preserve a human connection...
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Post-Purchase Strategies to Improve Retail CX
- By Keith Kirkpatrick December 1, 2021
For most retailers, the holiday season is marked by an uptick in the number of items ordered and shipped online. And while many organizations have done an admirable job of focusing on the CX during the marketing and sales phases of a shopper’s...
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Accenture to Buy CX Specialist Firm Tambourine
- By Alex Gaw November 29, 2021
Global professional services giant Accenture has inked a deal to acquire Tokyo-based Tambourine, an e-commerce CX specialist agency with capabilities in cloud-based technologies. Tambourine will become part of Accenture Interactive, Accenture’s...
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