CX Investment and M&A Activity in the News
By Alex Gaw August 2, 2021
The Medallia buyout on July 26 by private equity firm Thoma Bravo—discussed in a separate Dash Network article —was not the only big transaction in the CX world in recent weeks. On July 19, Zoom Video Communications announced it was...
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Medallia to Be Acquired by Investment Firm Thoma Bravo
- By Alex Gaw July 28, 2021
In an all-cash transaction valued at $6.4 billion, global customer and employee experience company Medallia has agreed to be acquired by Thoma Bravo, one of the world’s largest software-focused private equity firms, both organizations announced...
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Merkle Set to Acquire Commerce Services Firm LiveArea
- By Alex Gaw July 14, 2021
In a deal that would unite two companies with significant customer experience management (CXM) and commerce services capabilities, Maryland-based Merkle Inc. has entered into an agreement to acquire Texas firm LiveArea. The transaction,...
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