Tracking Feedback Along a Customer Journey: cxomni
By Sherril Hanson July 19, 2022
Dash Research recently spoke with cxomni, a customer experience management provider located in Munich, Germany that was founded in 2015. cxomni is a software-as-a-service (SaaS) solution for professional customer journey management (CJM) and...
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Providing a Seamless CX When Using External Partners
By Keith Kirkpatrick April 5, 2022
Few enterprise organizations are truly islands unto themselves. Most firms rely on partners or other subcontractors to deliver a part of the actual experience with customers. For example, automobile manufacturers rely on dealers to provide a...
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Adobe Launches New Mobile Capabilities in Journey Optimizer
By Alex Gaw February 15, 2022
Adobe is introducing new mobile capabilities into the company’s Journey Optimizer tool that will allow brands to engage customers regardless of the customers’ location. Described by Adobe as an end-to-end CX solution as well, Journey...
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New Report Indicates that Funnels Miss Customer Interactions and Distort Data
- By Alex Gaw October 28, 2021
A new report revealed that most funnel analyses deliver misleading data, having missed important customer interactions on company websites. The resulting data, which can be less-than-complete, ambiguous, or even confusing, could end up preventing...
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The Journey Behind the Journey: Customer Journey Mapping in Travel
- By Sherril Hanson August 31, 2021
Planning a trip is often a mix of anticipation, excitement, and occasionally frustration. Companies looking to remove friction and pain points during a customer’s interactions with them during the travel process can turn to customer journey...
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