Salesforce Builds Rich Profiles of Its Customers Through New Streaming Platform
By Alex Gaw September 28, 2021
Using information gleaned from what clients watch on a newly launched streaming platform, Salesforce is building a meticulous profile of its customers to tailor future offerings to them, said company officials. Salesforce used the company’s...
Read More
Study: Over 90% of Organizations Lack Key Capabilities in Their CX Strategies
- By Alex Gaw September 22, 2021
A new study on CX is shedding more light on the extent to which many firms today are ill-equipped to provide a viable CX solution for their customers, despite an awareness of the problem. While 82% of decision-makers identify CX to be a priority...
Read More
Twilio Segment Unveils Developer Toolkit to Craft Distinctive CX
- By Alex Gaw August 24, 2021
Twilio Segment, a customer data platform (CDP) provider, has released a toolkit that the company says allows developers to create and tailor unique CXs intended to deliver greater customer engagement (CE). The Twilio Segment Developer Toolkit...
Read More
Clarifying the CX Alphabet Soup: CRM and CDP
By Keith Kirkpatrick August 18, 2021
Organizations of all types are increasingly investing in software tools used to manage the overall CX. Two of the key software technologies in use today have similar abbreviations, but actually serve distinct purposes, and in many organizations,...
Read MoreLatest Research
Employee Experience
Market Drivers and Barriers, Market Sizing and Forecasts, and Case Studies
Read MoreCX in the Healthcare Industry
Patient Experience Management and Patient Engagement: Best Practices, Key Market Trends, Case Studies, and Market Forecasts
Read MoreCX Market Forecasts
Customer Data & Analytics, Customer Relationship Management, Contact Center, Personalization & Optimization, Customer Data Platforms, Customer Insights & Feedback, and Employee Experience
Read MoreCustomer Insights & Feedback
Market Drivers and Barriers, Key Industry Players, Market Sizing and Forecasts, and Case Studies
Read More