Oracle Adds Customer Data Platform Functionality to Oracle Service
By Alex Gaw May 20, 2022
Oracle recently announced an update to Oracle Service with new functionality that embeds data from Oracle Unity Customer Data Platform (CDP). The two CX apps are components of Oracle Fusion Cloud CX, and together they leverage artificial...
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Travel & Hospitality CX Announcements by Cendyn, mParticle, Spitch.ai, and Amadeus
By Sherril Hanson April 12, 2022
The use of clean, relevant, and accurate data is critical to all aspects of providing great CX. In the travel & hospitality sector, as in others, this data can be used to provide a more personalized engagement with a brand. Well-managed data...
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Insider, Cross-Channel CX Platform Provider, Earns Unicorn Status
- By Alex Gaw March 11, 2022
Insider, the provider of a cross-channel CX platform based in Singapore, announced on March 7 that it had achieved unicorn status after obtaining $121 million in Series D funding. The company now carries a valuation of $1.2 billion. The funding...
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Companies Seek Out CX Expertise for All Things Customer
- By Alex Gaw February 21, 2022
As the stories in this roundup piece suggest, the search for good CX is perpetual because the quest for excellence never ends. But while providing good CX takes many forms, the centerpiece of those efforts remains invariably unchanged. The...
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Notable CX Acquisitions and Fresh Funding in the First Week of February
- By Alex Gaw February 11, 2022
A number of notable acquisitions and new funding rounds took place in the first week of February, including several transactions that were announced on February 3. Our roundup includes the newsmakers that successfully closed deals or raised fresh...
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Companies Join Forces to Partner on CX Initiatives
- By Alex Gaw February 8, 2022
Stories of successful team-ups and collaboration abound as companies join forces in striving to improve their CX offerings, exemplified by the four recent cases profiled below. Azadea Group Celebrates Fruitful Collaboration with MoEngage The...
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Tealium Report: Customer Data Platforms Now Indispensable to Business
- By Alex Gaw January 17, 2022
A new state-of-the-industry report reveals that customer data platforms (CDPs) have become an essential part of marketing portfolios, with demand for the technology growing because of changes to privacy laws and increased online activity fueled by...
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NICE Features New AI-Powered Robotic Process Automation
- By Alex Gaw December 28, 2021
NICE, the provider of cloud-native CX solutions, is introducing new Robotic Process Automation (RPA) capabilities for its software that the company says helps organizations with digitizing and automating processes to boost the return on investment...
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Five Questions for Rich Green, Chief Product Officer with SugarCRM
By Keith Kirkpatrick December 14, 2021
Rich Green, Chief Product Officer, SugarCRM I recently connected with Rich Green, chief product officer (CPO) with SugarCRM, to get this customer relationship management (CRM) industry veteran’s insights into the challenges of integrating AI...
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Treasure Data Secures $234 Million from Lead Investor SoftBank
- By Alex Gaw November 12, 2021
In what is being called the largest-ever single funding round for a customer data platform (CDP), California-based Treasure Data has secured $234 million in an investment drive led by SoftBank Group Corp., the giant Japanese multinational...
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Sitecore Launches New Cloud-Native CMS for Enterprise-Level Personalized CX
- By Alex Gaw October 7, 2021
Sitecore, the San Francisco-based provider of digital experience software, announced on Tuesday a new cloud-native content management system (CMS) that would allow enterprise users to create and deliver personalized experiences. The new CMS,...
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New Report Finds Plenty of Opportunity Exists to Create Richer CX
- By Alex Gaw October 6, 2021
A new report from the CMO Council detailing how to best achieve an ideal customer experience concludes that much room for improvement remains, especially as marketing heads still struggle to articulate a clear-cut CX strategy and grapple with...
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