Retailers Deploy AI to Improve CX and Drive Revenue
By Alex Gaw November 8, 2021
A new report reveals that retailers are applying artificial intelligence (AI) to new areas in their business beyond simply boosting technical performance, and are doing so with an eye toward improving CX and driving topline revenue. The fresh...
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Improving CX in the Grocery Industry
By Keith Kirkpatrick November 8, 2021
Supermarkets and grocery stores continue to serve an important function in the lives of most consumers. While there has certainly been a shift to online grocery purchasing and food purchases through mass merchandisers, drug stores, and major...
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Acquia Study: Marketers Changed Digital CX Strategies While the Pandemic Raged On
- By Alex Gaw November 5, 2021
A new global research study confirms that marketers all over the world changed their digital CX strategies in one way or another during the last year-and-a-half to remain relevant to consumers while, navigating a marketing landscape dramatically...
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Customer Data and Analytics: Redpoint Global and the Golden Record
By Sherril Hanson November 4, 2021
The use of clean, relevant, and accurate data is critical to all aspects of providing a great customer experience. In the travel and hospitality sector, as in others, this data can be used to provide a more personalized engagement with a...
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Informatica Announces Initial Public Offering
- By Alex Gaw November 3, 2021
Six years after it was taken private, enterprise data management company Informatica has returned to the New York Stock Exchange (NYSE) with an initial public offering (IPO) of 29 million shares of Class A common stock (ticker INFA). Priced at...
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Zendesk to Acquire Momentive of SurveyMonkey Fame
- By Alex Gaw November 2, 2021
Global customer relationship management (CRM) firm Zendesk is set to acquire online experience management company Momentive, formerly known as SurveyMonkey, in an all-stock transaction that will be growth accretive for Zendesk by 2023 and...
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Significant Disconnect Exists Between Consumers and Business Leaders on Issues of Trust
- By Alex Gaw November 1, 2021
A new joint report by Deloitte Digital and Twilio shows that a significant chasm exits between consumers and US business leaders when it comes to trust, with many leaders overly confident about the extent of customer trust in their brands. The...
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More Than 100,000 Brands Have Joined Amazon’s US Store This Year
- By Alex Gaw October 29, 2021
More than 100,000 brands have started selling in the US stores of Amazon so far this year, and sales from brands were up by 60% at the end of June compared to the same time last year, Amazon announced during its Accelerate 21 virtual conference in...
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New Report Indicates that Funnels Miss Customer Interactions and Distort Data
- By Alex Gaw October 28, 2021
A new report revealed that most funnel analyses deliver misleading data, having missed important customer interactions on company websites. The resulting data, which can be less-than-complete, ambiguous, or even confusing, could end up preventing...
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Travel & Hospitality Sector Turns to Self-Service
- By Sherril Hanson October 27, 2021
One of the sectors most affected by the COVID-19 pandemic has certainly been the travel & hospitality industry. Particular pain points include how to handle large spikes in the volume of support requests during staffing shortages and how to...
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Restaurant Software Company Olo to Acquire Customer Personalization Provider Wisely
- By Alex Gaw October 27, 2021
Restaurant software as a service (SaaS) platform provider Olo is set to acquire customer intelligence and engagement company Wisely, which is hoping to enable brands to personalize the guest experience during restaurant dining and maximize the...
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EY Survey: “Omnisumers” Offer Energy Providers a New Customer-Focused Opportunity
- By Alex Gaw October 26, 2021
A new type of consumer is at the forefront of the energy transition to renewables, presenting energy providers with compelling opportunities to reshape their business and connect with customers, a new report reveals. The report, Navigating the...
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